Website design for I-Grace, a premier luxury homebuilder and construction consulting firm with offices in select national markets.

The challenge was to modernize this heritage brand while retaining its 30-plus year brand equity. The black and white photography and design style evokes the artistry and custom craftsmanship that the firm brings to each unique project. Responsible for creative concept, art direction, UI/UX, and content for I-Grace’s website.

Custom advertising and branded content for various beauty, fashion, home and food advertisers.

An annual event in the Hearst Tower celebrating the year’s best beauty products in multiple categories.

All of the marketing, event design and collateral was concepted, art directed and produced in-house. The awards luncheon was attended by top-level beauty executives and celebrities. 

Rebranding for I-Grace, a premier luxury homebuilder and construction consulting firm with offices in select national markets.

The challenge was to modernize this heritage brand while retaining its 30-plus year brand equity. The black and white photography and design style evokes the artistry and custom craftsmanship that the firm brings to each unique project. Projects included a new website, logo, offerings book, letterhead, social media, and print and digital marketing collateral.

Branding and home page design for the Pictition website, a start-up venture for a picture-based petition tool that builds active communities.

Original concepts and designs promoting various marketing and promotional events.

Custom, oversized print look books concepted, art directed and produced in-house for Redbook magazine.

Shared with top beauty and fashion executives in the industry, they showcased the magazine’s deep commitment to beauty and fashion in their editorial and advertising.  

Design and concept for online digital media kit.

REDBOOK magazine’s signature event series where attendees are treated like A-listers.

Event branding and signage was concepted and created in-house. The annual event series took place in Grand Central Terminal in New York City, the Grove in LA and in Millenium Park in Chicago. Spearheaded creative concept, branding, strategy and art direction. All collateral materials designed in-house. 

This digital holiday card for REDBOOK card was concepted, designed, art directed and produced in house.

The festive look and feel was reflective of the magazine’s stylish, upbeat and approachable branding.

Responsible for all event branding and digital design for promoting “house parties” across the country.

Redbook partnered with L’Oreal to connect with 5,000 key consumers in an intimate, and fun setting across the country.

Design for REDBOOK’s Shop Redbook app which featured editors’ picks for the coolest trends and hottest buys.

Spearheaded design for home and landing pages on the mobile apps and design promotional ads promoting the product.

Various logos and brand identities.

Advertising and branding campaign announcing the launch of the “Redesigned Redbook.”

Campaign consisted of mailer, print and digital announcements.